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Leading the Way – Our Key Team Members

Assembling the Dream Team for Success

Our management team brings a wealth of experience together with a unique set of skills to help our business thrive.

The team comprises Ashok Trada, Harsh Gadhiya (both family members!), and Vimal Finavia, sharing the same vision—business and its growth. Their varied retail backgrounds have been the secret to their business’s success.

Ashok and Harsh have strong retail experience in the UK. They are sharp strategists and operations specialists. With expertise gained at Nisa Retail, they excel in turning around the operations and performance of retail outlets.

  • Ashok Trada

    Ashok Trada

    Ashok has extensive experience in corporate business management and the finance market. He has grown smaller companies to a sizeable scale and managed various fund-raising projects for businesses he was involved with.

  • Ashok Trada

    Harsh Ghadiya

    Harsh has great retail exposure from his career at Tesco. He has gained deep insights into the intricacies of retail business, specifically in merchandising and product planning.

  • Ashok Trada

    Michael Boakes

    Michael excels in retail design and store planning, transforming spaces into functional, customer-centric environments that align with brand identity, enhance experiences, and drive sales.

  • Ashok Trada

    Deep Thummar

    Deep specializes in retail operations and leadership, optimizing multi-site businesses, driving performance, and enhancing customer experiences while fostering strong teams.

  • Ashok Trada

    Kash Khera

    With a passion for delivering exceptional customer experiences, Kash Khera plays a pivotal role as a franchise partner at SV Retail. Kash is committed to upholding the company’s values of quality, sustainability, and community engagement.

  • Ashok Trada

    Paul Conway

    As a passionate and results-driven Business Development Executive at SV Retail, Paul Conway plays a key role in driving growth and fostering strong relationships with clients and partners. With a deep understanding of market trends and a knack for identifying new opportunities, Paul contributes to the ongoing success and expansion of SV Retail.

Ashok and Harsh joined forces to launch SV Retail six years ago, with Ashok focusing on strategy, acquisition, and financial controls, and Harsh leading marketing and operations. Over the last three years, the founders have worked with several highly motivated, hardworking creative, and technical associates, and have an on-site staff of 130. The right mix of team members ensures a friendly and productive atmosphere.

Our Core Values

Delivering Freshness and Quality Every Day

  • Quality Freshness: We are committed to providing only the freshest vegetables, finest food products, and high-quality beverages. We carefully select every item on our shelves to ensure our customers get the best.
  • Customer Satisfaction: Your happiness is our priority. Our friendly and knowledgeable staff are here to help you with product selection, recommendations, and any questions you may have. We aim to make your shopping experience enjoyable and stress-free.
  • Community Sustainability: We believe in supporting our local community by sourcing fresh produce from local farmers whenever possible. We are also committed to eco-friendly practices, including reducing plastic use and promoting recyclable packaging.
  • Affordability Value: Offering great products at competitive prices is at the heart of what we do. We ensure that you get excellent value for money without compromising on quality.
  • Variety Convenience: From daily essentials to unique snacks and beverages, our stores offer a wide range of products under one roof. We strive to make grocery shopping convenient and easy by providing everything you need in one place.
  • Integrity Trust: We believe in honest and transparent business practices. Whether it’s clear pricing, accurate product descriptions, or the quality of our goods, you can trust us to deliver on our promises.
  • Health Wellness: We care about the well-being of our customers. That’s why we offer a range of healthy, organic, and natural products to promote a balanced lifestyle.

Key Facts

Annual turnover for the first year was £1.4 million, with a £54,000 Profit (including start-up costs).

Last year, the second year, SV Retail turnover doubled to more than £2.6 million with an expected 15% Gross profit margin.

Fourth year expected turnover £7 million.

Current year, with all 13 stores is £16 million with net profit margin of 12%.

Total investments made £5.5 million in retail.

Number of employees has increased from 9 to 130 in five years.

What Makes SV Retail the One to Watch?

The two founders’ complementary skill base means all fundamental areas of the business are covered at an expert level- operations, marketing, finance, and strategy. Other areas are dealt with by people who are, in general, best in class.

There is a strong focus on strategy and branding.

Customer service is of paramount importance and every effort is made to ensure that customer’s experiences with the company are always second to none.

SV Retail is an ambitious company, always thinking ahead and conceiving of a better way to do business.

There has been a high level of interest from retail majors like Bestway wholesale, Simply fresh/Costcutter, Budgens and Nisa CO OP. Company is constantly being chased to join their consortium due to high amount sales and the growth.